Thin slicing speed dating

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Or, the date where you showed up at a guy’s house only to be surprised that his entire family was there?

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When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions.Whenever I talk to my students about speed dating, they appear to be judgmental and critical (as most of my students are of nontraditional dating methods, including online dating—a topic we’ll discuss in another blog).But, the value of speed dating lies in its efficiency. Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? This is the prescription of Blink, the popular psychology bestseller from Malcolm Gladwell, staff writer for The New Yorker and author of the cult business book The Tipping Point. Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you. These factors introduce high levels of uncertainty, and according to Berger and Calbrese, humans do not like uncertainty.

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