Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.When it comes time to write a headline, try one of these first. One of the first techniques you should always explore is transforming your major benefit into a headline.
David Ogilvy summarizes this quite well in the quote above.
Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.
On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.
Open rates were nearly identical and the e-mail creative was exactly the same for both versions, but click-throughs went up by 46% in the second.
If the ad was sent to 2,000,000 e-mails, the winning version would lead to 17,000 more clicks, all from changing a single word.
You can write a headline in an infinite number of ways.